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May, 10th 2022

I create
vibes

Introduction

From an early age, I developed the ability to attune myself to rhythms even before uttering my first words. At the tender age of five, my parents went through a divorce, and in my quest to combat loneliness, I sought solace in the cadences of the world surrounding me. I began transforming everyday objects into musical instruments, as their noises became the melodies that resonated within me. However, my pursuit of becoming a "conventional" individual led me to study guitar, clarinet, and piano, which unfortunately stifled my creativity. The rigid structure of musical scores became a confining prison for my artistic expression.

I reminded myself with conviction, "Within the realm of noise and its harmoniously imperfect nature lies the wellspring of my creativity, waiting to be discovered."

And then

Driven by an unwavering passion, I delved into an exhaustive study of everything conceivable (and inconceivable) about noise and unadulterated rhythm. My singular mission was clear: to create music that would solely consist of pure rhythms—genuine, authentic, and incomparable. To pursue this goal, I pursued education at Berklee College, immersing myself in the exploration of how the human brain responds to rhythms and how rhythms, in turn, influence the brain. This knowledge became instrumental in structuring each of my projects with a distinct purpose in mind. My devotion to rhythm extended to an almost obsessive level, encompassing every minute aspect, ranging from the neurobiology of musical cognition to the intricate craftsmanship of microphones.

What about today?

Presently, I find myself immersed in the role of a Rhythm Designer, collaborating with cutting-edge brands and imaginative agencies across the globe. What once began as a childhood endeavor, orchestrating a symphony out of household objects at the age of five, has now evolved into a full-fledged profession. My approach to rhythm design stems from a deep reverence for the essence of pure rhythm, transcending its boundaries to create a rhythm branding strategy that resonates with your essence, your brand, and your very soul.